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Archive for the ‘NJSL’ Category

Viral Campaign – getting there

Posted in NJSL, WOM viral marketing on January 6, 2008 | Leave a Comment »

We just ended our second experiment with viral marketing here at NJ State Library and it worked. Well, let’s say we got a taste of success. This is the second viral campaign we’ve run. The first was “Tell us Your Three Reasons” where we created the video and then asked folks to add comments and [...]

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The zen of celebrity marketing

Posted in NJSL, celebrity, library, library marketing on January 6, 2007 | 5 Comments »

At the last ALA conference I was in a session with a handful of people ( in a very large space) and as the speaker droned on and on about her topic I heard bursts of laughter from another room – LOUD bursts of laughter. Suddenly I was no longer paying attention to this speaker [...]

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