To friend Mom and Dad is just the beginning

Great article in the Washington Post today about the phenomenon kids on facebook are having to address with the whole “Friending your parent” debate.
That got me wondering about how effective our libraries have been in engaging interactive online conversations with teens. We have been working so hard to reach the teens. Libraries have [...]

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Ideas from Customer Service is the New Marketing Conference

Andy Sernovitz on Damn! I Wish I’d Thought of That! posted a neat list of ideas he compiled from the panel “Customer service as community, community as customer service” at the Customer Service is the New Marketing Conference. Sounds like it was an all star panel:Gina Bianchini, Ning; Matt Mullenweg, WordPress ; Tara Huntl, Citizen [...]

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Is your library offering a personal trainer?

Apple has just released its newest marketing for training and libraries could do something very similar. Think library… and of course think free! Here it is:

“Personal training at the Apple Store.
There’s no better way to learn more, or learn it faster, than with One to One personal training sessions at the Apple Store.
Our trainers [...]

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My pink Cadillac… oops I mean book cart!

From Library Hotline March 26- Howard County Library teens won the”Pimp my book cart” contest by transforming a book cart into a “pink Cadillac” – very clever- maybe something that local libraries may want to add to a program…. read their story
library marketing

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The zen of celebrity marketing

At the last ALA conference I was in a session with a handful of people ( in a very large space) and as the speaker droned on and on about her topic I heard bursts of laughter from another room – LOUD bursts of laughter. Suddenly I was no longer paying attention to this speaker [...]

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Time to Mingle- here’s some tips

Buffet bye-bye, the human sacrifice… do these sound like socialization techniques? Yes! According to author Jeanne Martine. She is wonderfully refreshing in her CNN interview as she discusses her new book, The Art of Mingling. I know many librarians have said they have a difficult time mingling but according to Jeanne 90% of people are [...]

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Patrick Jones Comes to New Jersey Libraries

I put together some cool clips from the YA guru's visit to NJ… now remember I am just beginning so excuse those little things that don't make sense!

If you are reading in bloglines, you’ll have [...]

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