Ideas from Customer Service is the New Marketing Conference

Andy Sernovitz on Damn! I Wish I’d Thought of That! posted a neat list of ideas he compiled from the panel “Customer service as community, community as customer service” at the Customer Service is the New Marketing Conference. Sounds like it was an all star panel:Gina Bianchini, Ning; Matt Mullenweg, WordPress ; Tara Huntl, Citizen [...]

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Live streaming, twittering on the phone with Quik

Steve Garfield explains streaming with Quik over the phone. While he streams, people can chat with twitter right there on the screen. Very cool.

library marketing

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First chance for second life ads

Well anyone who has heard Jenny Levine or has taken the time to talk with a teen knows that gaming is the place to be but have any libraries looked at the marketing possibilities yet? Stats are rolling in and the numbers are growing… online marketing is starting to make a dent in those marketing [...]

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Ten really cool things you can personalize

From Trendhunter Magazine comes a really grat list of the top ten things you can personalize. Okay some of these maybe out of your price range but it does really get you to thinking doesn’t it? lHere’s their list….
Customizable Sneakers – Nike ID Takes Customization to the Next StepLifestyle trends are all about customization nowadays. [...]

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Back from China

Just got in from three glorious weeks visiting friends in China. What an incredible country full of contradictions at every corner. Pick a century going back 5,00 years and give yourself a minute and you’ll find evidence of it. Lots of new marketing is emerging as the country both prepares for foreigners visiting for the [...]

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Norms for behavior are a chang’in

When my oldest sister went to her prom she wore a white organza dress with enough crinoline petticoats to make Annette Funnicello jealous. My second oldest sister wore an empire style dress with her hair piled so high that Marie Antoinette may have thought she had stolen her wig. A few years later my other [...]

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Bike routes and Google maps -perfect together!

From Phil Windley’s newsletter, Technometria…. he found this cool little application that uses Google maps for bike routes called Bikely. Here’s a route he found near his house, but imagine making these (or have your favorite biking customers do it) for your town- adding your library as a stopping place, of course! The linking [...]

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Video exhibit round up- CIL 2007

Okay… here’s a video with tips and highlights from the trade show floor at CIL 2007. After taking the workshop with David King and David Free on podcasting and video blogging, I’ve decided to add more video to this blog! Thanks David and David!
library marketing

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The secret to a great video

Most of you know about my other blog, The Best of Library Videos. One thing that I notice over and over is how many people are trying to shoot without a tripod and the result is a very shaky movie. It doesn’t have to be expensive but pick one up and keep it handy. [...]

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A glimpse inside a marketing campaign

As we get things ready for the big Super Librarian comic book launch on May 5 I thought I’d share some steps as we go along. This week we are creating the pieces for the press packets. Because this is a statewide event and has many stories that we want to pitch to the press, [...]

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