An outstanding map of the future you don’t want to miss

I have to go to work but this morning I have found so many exciting things to share and this one is absolutely incredible that I am going to share it with you even before I fully explore it! You know that the State Library is partnering with PALINET and the state libraries of Pennsylvania, [...]

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Mind blowing ideas

Okay, take a half hour to listen to Jesse James Garrett,President, Adaptive Path talk about experience strategy…
“Garrett explains that “experience strategy” is designing from the outside in. Whereas branding philosophy relies on imposing your message on the consumer, experience strategy is the opposite: it’s about starting from the consumer’s perspective and working backward from it. [...]

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